Published: Jan 28 2021

Discover Siterra Cost Savings: How to Calculate ROI


Webinar Date: Thu Jan 28 2021

Webinar Time: 06:00 AM UTC

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By the end of 2019, 5.2 billion people subscribed to mobile services. This is forecast to grow by 600 million subscribers to 5.8 billion by 2025 (70% of the population). Total mobile revenues reached $1.03 trillion in 2019. Revenue will rise steadily at around 1% per year out to 2025, largely because of growing revenues in enterprise IoT segments and new 5G services.

This demand has placed growing pressure on mobile network operators (MNOs) worldwide to compete for subscribers. In response, many MNOs are reducing capital expenditures on towers in favour of investments in customer acquisition and providing higher quality, faster network service. They’re selling their towers to other tower companies and leasing back space on the tower for their own equipment or going directly to existing towers to lease the needed space.

This shift to a colocation, or co-tenant, model — in which multiple MNOs lease space on towers owned by tower companies — is driving change in the telecom industry. Such a dynamic environment presents opportunities for tower companies to increase the overall value of their tower portfolio, positioning them well for growth and making them more attractive for acquisition.

This 45-minute session will focus on:

  • Real-world ROI Cost Savings Results.
  • ROI Cost Savings Calculator Data Foundation
  • Instructions on ROI Cost Savings Calculator Utilization

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