Gearing Up For The Reverse Shift From Online To Physical Stores
by Trey Simonton, Regional Vice President, Accruent
While the tidal wave of e-Commerce continues to take over retail, it’s easy to overlook the churning rip currents of digitally based companies making the opposite move to brick-and-mortar from online retail.
E-Commerce companies want and need those physical stores to meet the needs of customers so they can try on, touch and feel products before committing. Consumers still want immediate access to the goods, or a convenient way to return unwanted purchases.