Modernizing Document Management for the Pioneer of Skincare Innovation
Learn how American Tower consolidated software, reduced manual communication, and optimized workflows with Siterra telecommunications software.
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American Tower (ATC) is a global digital infrastructure company, serving customers through tower sites and other communications real estate in 25 countries around the world. Its global portfolio includes over 224,000 communications sites, including:
Think of a tower site like a “vertical office building.” These towers have been and will continue to be the backbone of global wireless networks as network traffic continues to grow steadily. As a leader in supporting wireless connectivity around the globe, American Tower plays a significant role in fostering connectivity in a responsible, equitable, and sustainable way.
So how does it operate? ATC provides the basic infrastructure, and its customers—or tenants—lease space on its sites to meet the connectivity needs of those they serve. Its customers include:
The company’s core 'neutral host' shared infrastructure business model is inherently sustainable. Hosting multiple customers on the same physical infrastructure results in lower infrastructure costs for them and reduces the number of sites that need to be built. This, in turn, minimizes energy consumption and the use of materials and resources.
Prior to Siterra, American Tower was using 30+ applications to manage processes and store business-critical data. This required users to work across multiple applications to complete their daily activities.
To rectify these issues, they needed a solution that offered:
SATISFACTION
SPEED
QUALITY
RISK MANAGEMENT
IT Driver
After a comprehensive RFP process, the company found that Siterra met all these needs and allowed the ATC team to standardize processes and combine them into one application. Specifically, they liked that Siterra was purpose-built for the wireless industry, that it is a market-leading solution, and that Accruent significantly increased product investment post-acquisition.
ATC's primary goal when they implemented Siterra was to create a single source of truth for Assets and Projects. Their Siterra instance is integrated with Oracle, Salesforce, OfficeTrack, and several custom applications. It is also integrated with vendor and customer applications. Most of the integrations are via Mulesoft, although some are direct API calls from vendors and customers.
Overall, ATC uses Siterra to manage all ATC assets. It also uses Siterra to manage many core business processes and use cases, including:
It has over 50 different business workflows in Siterra.
ATC was able to reduce 30+ custom applications into a single tool. The advantages of a single tool allowed all business groups to work in the same application and reduced the amount of effort to maintain data and reduced the number of manual communication activities. This resulted in a large reduction of cycle times related to those projects which, in turn, allowed for quicker recognition of revenue, reduced cost, as well as better customer satisfaction.
Siterra offers further key functionalities that helped ATC standardize and optimize processes. These include:
And the improvements have been significant. Here are the improvements when updating one milestone out of 45 tasks in a workflow:
As Glenn Veatch, Sr. Director of Global Operations Process Excellence, summarizes, “I think Siterra has a place in our industry. For companies that want to drive process standardization that includes proof of work completion, Siterra meets this requirement well. When we made the change to Siterra, we had many customized solutions that were specific to the different work areas in our business. We were able to quickly build a workflow that encompassed all these processes and tools into one. With durations and predecessors, we were able to create efficiencies and focus our resources on the most important tasks for each day. This reduced our processing times dramatically and resulted in improved customer experience. In addition, it has allowed us to harmonize our business processes globally across 21 countries and 5 continents.”
Learn how American Tower consolidated software, reduced manual communication, and optimized workflows with Siterra telecommunications software.
Learn how American Tower consolidated software, reduced manual communication, and optimized workflows with Siterra telecommunications software.
Learn how American Tower consolidated software, reduced manual communication, and optimized workflows with Siterra telecommunications software.
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