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Event Booking Software for Easily Event Planning

Discover how event booking software streamlines event management, enhances attendee experiences, and boosts organizational efficiency.

October 1, 2024
8 min read

Rated 4.5 by Event Planners Worldwide

Based on 150+ verified user reviews from G2, Capterra and GetApp.

Trusted by Leading Organizations

A graphic shows top industry leaders across 75 plus countries trusted Accruent EMS

What our Customers Are Saying

Babson College Uses EMS to Optimize Scheduling and Simplify Vendor Management

“There’s so many different opportunities that EMS offers that… are untapped, and I would advocate, if people have the funds, to go through a business process review because it’s really interesting to discover what things can get done, especially from reporting and data.”

Therese Doyle, Director of Campus and Community Events

Duke University Streamlines Campus-Wide Space Booking with EMS

"We always know that the product itself is functional, it’s easy to maneuver, and […] group we’ve onboarded have always said, ‘This is easy to use.’ From an everyday user perspective, that’s what we want, we want positive feedback […] [and for] the people actually booking the space we want to make it as easy as possible for them."

Ryan Cakerice, EMS Administrator

Fortune 100 Financial Organization Accommodates Detailed Scheduling Process and Resources Allocation

"EMS Software is truly phenomenal. EMS helps our team schedule very efficiently because their software is so easy to use. It has saved us countless hours since we installed it, and our staff is extremely pleased with the way it functions."

— Fortune 100 Financial Organization

 

Overview of Event Booking Software

Event booking software serves as a comprehensive solution that automates numerous tasks involved in event management. By simplifying the processes of reservation, scheduling, and coordination, these platforms enable organizers to focus on the creative aspects of planning an event rather than getting mired in administrative details.

Event booking solution integrates seamlessly with customer relationship management (CRM) systems and billing software, which streamlines operations further and reduces the likelihood of errors. This integration facilitates a more organized approach to managing guest interactions and financial transactions, ensuring that every detail is accounted for.

 

Key Features of Event Booking Software

Key features of event booking software

Visitor Management & Space Hoteling

  • Coordinate guest lists and venue usage efficiently
  • Monitor attendee check-ins in real time
  • Manage seating arrangements dynamically

Centralized Resource Repositories

  • Store documents, contracts, and schedules in one place
  • Quickly access and update important materials
  • Improve team collaboration with shared access

Real-Time Dashboards Automated Notifications

  • Monitor ticket sales, registrations, and live event metrics
  • Get instant alerts to stay ahead of problems
  • Adjust plans based on real-time data

Email Marketing Communication Tools

  • >Send pre- and post-event messages to attendees
  • Collect feedback and behavioral data for future events
  • Personalize communication to boost engagement

Mobile App Access for On-the-Go Management

  • Manage events remotely with mobile-friendly tools
  • Make changes in real-time while away from your desk
  • Increase flexibility and reduce response time

Event Promotion & Marketing Tools

  • Automate outreach through email, social media, and newsletters

  • Create discount codes, VIP tickets, and promotions to boost attendance

  • Track campaign performance with built-in marketing analytics

  • Reach target audiences with audience segmentation and influencer collaboration

  • Simplify sponsor and partner promotions from one platform

Security & Compliance

  • Ensure secure access to hybrid and virtual events through encryption protocols

  • Protect attendee data and payment info with end-to-end security standards

  • Stay compliant with industry regulations (e.g., GDPR, HIPAA, FERPA)

  • Customize security settings based on event type and venue needs

  • Receive regular software security updates to maintain platform integrity

 

Types of Events Managed

The versatility of event booking software is particularly evident in its ability to manage a wide variety of event types, from simple meetups to complex, multi-day conferences. Its flexibility makes it ideal for event planners across industries and venues.

A graphic shows five types of events managed

Corporate Events

  • Use case: Corporate retreats, seminars, and training sessions

  • Capabilities: Manage hotel bookings, breakout session scheduling, and attendee communications

  • Outcome: Ensure smooth logistics and a professional attendee experience

Weddings & Social Gatherings

  • Use case: Weddings, private parties, and banquets

  • Capabilities: Coordinate vendors, guest RSVPs, venue layouts, and timelines

  • Outcome: Keep the big day on track from a single platform

Educational & Campus Events

  • Use case: University events, academic seminars, student organization meetings

  • Capabilities: Schedule spaces across campus, manage recurring events, and sync with academic calendars

  • Outcome: Centralized coordination for faculty, students, and administrators

Conferences & Trade Shows

  • Use case: Multi-day expos, industry conferences, product launches

  • Capabilities: Track registrations, manage speaker sessions, set up booths and agendas

  • Outcome: Deliver a seamless experience for thousands of attendees

Workshops, Classes & Community Gatherings

  • Use case: Skill-building workshops, non-profit events, local community programs

  • Capabilities: Recurring scheduling, attendance tracking, integration with marketing tools

  • Outcome: Easily scale event frequency and maintain engagement 

 

Benefits for Event Organizer 

Key benefits include:

  • Automated admin tasks – Save time with scheduled invites, RSVPs, and reminders

  • Built-in reporting tools – Track attendance, billing, and performance metrics

  • Real-time team collaboration – Instantly sync updates across your planning team

  • Calendar management – Prevent double bookings and optimize venue usage

  • Integrated messaging – Communicate with vendors and suppliers in one place

  • Data-driven decisions – Use insights from past events to plan smarter

 

Advantages for Attendees

Event booking software enhances the attendee experience through convenience, personalization, and seamless access. Key advantages include:

  • Easy online registration – Sign up in just a few clicks

  • Personalized communication – Get tailored info based on interests and sessions

  • Mobile-friendly access – View tickets, schedules, and updates from any device

  • Secure hybrid/virtual event access – Join events through Zoom or similar platforms

  • Automated reminders – Stay informed with timely updates and alerts

  • Custom ticketing options – Enjoy VIP access, group rates, or flexible packages 

Advantages of event booking software for attendees

 

How Can Event Booking Software Streamline the Event Planning Process?

Event booking software simplifies every stage of planning—especially for complex or large-scale events—by centralizing tasks, automating workflows, and improving visibility.

Centralized Registration Management

  • Organize registrations, waitlists, and cancellations in one dashboard
  • Automate confirmation emails and attendee communications
  • Keep a real-time view of participant status and updates

Integrated Ticketing & Promotions

  • Drive attendance with discount codes, VIP passes, and email campaigns

  • Manage ticket sales and merchandise in one place
  • Track promotional performance to adjust strategies instantly

Client Dashboards & Custom Lead Forms

  • Share real-time dashboards with clients or stakeholders
  • Use custom lead capture forms for seamless inquiries and sales
  • Showcase planning progress and event metrics during presentations

Team Collaboration & Timeline Sharing

  • Build and distribute event timelines with team-wide visibility
  • Assign tasks and keep everyone aligned in one shared workspace
  • Reduce errors and delays with real-time updates

Smart Expense Tracking

  • Monitor budgets, vendor costs, and last-minute changes
  • Get alerts when limits are approached
  • Keep financials on track from planning to post-event analysis

Free Event Planning Checklist

Download our free Event Planning Checklist to simplify your workflow, keep every detail on track, and deliver successful events from start to finish.

 

Cloud-Based Event Booking Solutions

The rise of cloud-based event booking solutions has transformed how events are managed. One of the primary benefits is the accessibility that these platforms provide; organizers can manage their events from virtually anywhere with an internet connection, making real-time adjustments and updates a breeze. For example, an organizer on a business trip can still manage ticket sales and communicate with vendors without being tied to their office. 

Cloud-based systems are often designed to be SEO-optimized and Schema-Ready, significantly enhancing the visibility of event pages on search engines. This feature is crucial for driving traffic to event listings, which can directly impact ticket sales. The ability to create individual landing pages for each event with customizable details also makes it easier for organizers to promote their events effectively. 

Automatic updates and maintenance reduce the burden of manual IT support, allowing users to focus on the event itself rather than technical issues. Collaboration among geographically dispersed teams is facilitated by cloud technology, enabling smooth communication and coordination throughout the planning process. This is particularly beneficial for organizations that manage multiple events across different locations, ensuring everyone stays on the same page. 

 

Maximize ROI with Event Booking Software

Save time, cut costs, and boost event success—all from one centralized platform. Event booking software delivers measurable value by improving efficiency and reducing manual work.

Time Savings

  • Automate repetitive tasks like invites, check-ins, and reporting
  • Streamline collaboration across teams and departments
  • Reclaim hours spent managing events manually

Cost Efficiency

  • Reduce no-shows and maximize space usage
  • Eliminate the need for multiple tools and vendors
  • Lower event execution costs through smarter scheduling

Smarter Decision-Making

  • Use real-time analytics to improve planning and marketing
  • Forecast attendance, budget needs, and resource allocation
  • Optimize future events with post-event insights and reporting

 

Tips for Choosing the Right Software

Make sure your software fits your unique event planning needs. Here’s how to choose wisely:

  • Define your priorities – Corporate planners may need space booking tools; nonprofits might need fundraising features
  • Request a demo or free trial – See how the software works for your specific workflows
  • Read reviews and testimonials – Learn from real users about reliability and support
  • Check integration capabilities – Ensure it works with your existing tools (e.g. CRM, email platforms)
  • Evaluate support and training – Look for strong onboarding and responsive customer service

 

Explore Accruent's Event Management Solutions: Your Next Steps 

  1. Request a Personalized Demo: Click here to see EMS Software in action! Discover how it can be tailored to meet your organization’s unique needs. 
  1. Connect with Our Sales Team: Reach out directly through our contact form or chatbot on Accruent's website. Our experts are ready to provide you with detailed insights and solutions that fit your requirements. 
  1. Maximize Your Conversation: Get the most out of your discussion with our team by preparing key questions. Ask about system integrations, customization options, pricing, and the seamless implementation process.  

We're here to ensure all your needs are met! 

Frequently Asked Questions

How can event booking software help create successful events?

Event software offers tools like real-time calendars, floor plan design, and hybrid event access. It helps monitor progress, adjust layouts, promote events, and gather attendee feedback.

What are the benefits of using a cloud-based booking solution?

Cloud-based platforms allow organizers to manage events from anywhere, support real-time updates, and enable team collaboration across locations—without the need for IT maintenance.

How can event software improve attendee engagement?

Features like personalized communication, mobile access, and automated reminders keep attendees informed and involved. Post-event surveys also help improve future experiences.

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October 1, 2024