Market Planning and Site Selection with Lucernex
Accruent’s marketing planning and site selection software helps organizations automate data collection, leverage real-time analytics and compress site selection cycle times to increase revenue weeks, identify and select new locations, and build faster.
Trusted by Industry Leaders Across 50+ Countries
Increase Revenue Weeks
Streamline Your Portfolio Strategy with Centralized Site Data
Time to market and picking the right location are critical to your organization's success. Many companies use spreadsheets to track site data and experience challenges with version control and information gathering. This often causes delays in getting sites approved and generating revenue.
Lucernex Market Planning and Site Selection is a comprehensive solution for identifying, evaluating and acquiring new locations. It allows organizations to make better decisions quickly with integrated data and analytics, conclude negotiations faster and ultimately increase revenue weeks.
Compress Cycle Times
Helzberg Diamonds began implementation of our complete store lifecycle solution to replace their legacy lease administration system and many spreadsheet-based systems used for site selection, project management, capital planning and many other business processes. Using our implementation methodology and an exceptional internal implementation team, Helzberg was able to go-live on the first two areas of the system and pay rent in 5 months.
Market planning and site selection is not based solely on where your target audience lives anymore. As consumers' schedules get more complicated and competition increases, researching your next ideal location and market has become much more complicated. There are many factors that can go into identifying, evaluating and acquiring new locations. When selecting the perfect market and site, always keep the following 4 areas in mind.